Reading time: 2 – 2 minutes
Here is a new commercial made for the famous game Microsoft Zune.
Clip it is about a couple who meet each other, share and care, and float high at the sky in a full moon night.
Zune-Arts has also a mini interview:
Q: What was your inspiration for this piece?
A: The idea of floating was immediate and whimsical. From there, the fun was mostly in taking the idea, curating it, finding nuance, opportunity, and pushing it as far as we could. One point of reference for us was the work of Sylvain Chomet, director of Triplets of Belleville. We weren’t using cel animation for this, but the sensibility of it still drew us in and inspired us to imagine our own world in a slightly different way.[...]
From: zune-online.com
Project: Zune Arts “Float”
Client: Microsoft Zune, Redmond, WA
Marketing Manager: Peter Kingsley
Released: July 19, 2007
Concept: 72andSunny / Los Angeles, CA
Creative Director: Glenn Cole
Writers: Jason Norcross, Bryan Rowles
Producer: Rebekah Mateu
Brand Manager: Jessica Lewis
Animation: Vitamin / Chicago, IL
Music: “Hopelist” by What Made Milwaukee FamousSimilar Posts:
